Beer Audit and Review

An independent audit carried out in your premises by an experienced trainer.

This beer audit will give you a personalised delivery plan which can be put into action to achieve results straight away.

Our Beer Audit will give you…

An independent review of your pub and training for your staff that will cover 

  • Beer and brewing knowledge including beer styles
  • Beers on sale – quality and condition of product
  • Beer styles from Britain and around the world
  • Dispense including glassware
  • Staff knowledge and enthusiasm – customer interaction
  • Customer facing information including marketing materials, descriptions, ABV and provenance
  • Overall experience for both current and potential beer consumers

Feedback, key information and personalised development plan

  • An understanding of craft beer including real ales, bottled craft beer from around the world and key keg
  • How to effectively market and promote them in your pub
  • Details of beer styles, their descriptions and the Champion Beers of Britain
  • Staff training and knowledge about beer
  • Invaluable tips for running a beer festival
  • Practical ideas for hosting beer tastings and meet the brewer events
  • Beer and food matching, if appropriate
  • Consumers’ views on what makes the perfect pub – drawing upon the national pub of the year competition
  • Ideas for making the most of available resources including:
    • Identifying quality breweries and beers from the UK and beyond
    • Cellarmanship – keeping, storing and serving cask ale
    • How to work effectively with CAMRA locally and nationally
    • The Good Beer Guide, beer scoring and the national beer scoring scheme
    • What Pub – how to promote your pub through the free online guide to every UK pub
    • Social media, local magazines and free publicity materials – how they can help you

The Beer Audit:

  • Is run by former CAMRA National Director Brett Laniosh
  • Takes place in your pub – usually from 9am to 11am
  • Brings you and your staff up to speed in respect of craft beer
  • Results in a delivery plan that you can use to increase sales

“We partnered with Brett to present a half day workshop to our Publicans. He was a pleasure to work with through the process of organising the workshop, and the delivery was excellent and engaging. Brett has a very good knowledge of the Beer and Pub industry which showed through on the day.”
David Pawson, Head of External PR & Communications, Punch Taverns

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Area(s) of interest:
All About Beer - Staff trainingBeer events/tasting etcBeer audit and reviewCellarmanship and technical

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